DriveStrong Announces Second AMP’d Up Event on August 17th

AMPd Up 1 - DriveStrong Announces Second AMP’d Up Event on August 17th

DAWSONVILLE, Ga., July 1, 2024 – After the overwhelming success of the first  AMP’d Up event in 2023, Atlanta Motorsports Park, the Dawson County Sheriff’s Office, and DriveStrong are thrilled to announce the second event, set for August 17th, 2024. Held at Atlanta Motorsports Park (AMP), this event continues the mission of promoting safe driving practices by offering a controlled environment where drivers can push their cars to the limit.

The inaugural AMP’d Up event was a resounding success, attracting enthusiastic participants and spectators. Attendees, ages 16 and up, from the local community showcased their driving skills in a safe, controlled environment while enjoying live entertainment, vendor displays, and appearances by local influencers. The event effectively communicated the message “Keep our roads safe by taking it to the track,” helping to discourage dangerous driving behaviors on public roads, such as street racing and reckless driving.

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In partnership with the Dawson County Sheriff’s Office (DCSO) and DriveStrong, Atlanta Motorsports Park continues to provide a venue where young drivers can experience the thrill of motorsports without putting themselves or others at risk. This initiative is rooted in alarming statistics from the Centers for Disease Control (CDC), highlighting that road crashes are a leading cause of death for people aged 16 to 20, with speeding involved in one-third of fatal crashes across all age groups.

The Importance of AMP’d Up Events

The AMP’d Up series is more than just a thrill for car enthusiasts; it’s a community initiative aimed at reducing road accidents and promoting safe driving. With the support of local law enforcement and the driving community, these events are a practical approach to addressing the risks associated with street racing and reckless driving among younger generations.

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Highlights of the First AMP’d Up Event

  • Strong Turnout: The first event saw significant participation from drivers and spectators. Overwhelming positive feedback led to the desire for a second AMP’d Up Event. 
  • Community Engagement: Featured live entertainment, vendor displays, and influencer appearances.
  • Educational Impact: Reinforced the message of safe driving and the benefits of controlled environments.

What to Expect at the Second AMP’d Up Event

The second AMP’d Up event will expand on the success of the first, offering enhanced opportunities for drivers to refine their skills. New additions, such as drag racing and increased registration slots, aim to accommodate more participants. Attendees can also enjoy track driving, an open drift pit, and drift rides on the track. The event will also feature music, vendors, and interactive opportunities for spectators, ensuring an enjoyable and engaging experience.

Words from the Organizers

DriveStrong CEO Donna Lanzillotti Lee expressed her enthusiasm for the continued partnership with AMP and local law enforcement, “Drivestrong is delighted to partner with the DCSO for the 2nd AMP’d Up community event, to promote safe driving and showcase car control skills.” 

AMP CEO Jeremy Porter emphasized the program’s importance in challenging young drivers and car enthusiasts to channel their need for speed into safe and competitive driving in a controlled environment.

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Community Involvement and Support

The success of the AMP’d Up series hinges on the support of local businesses, charities, and community members. The AMP’d Up team encourages everyone in Dawson County and the surrounding communities to participate by attending, volunteering, sponsoring, or donating to the local 501(c)(3) charities involved. Anyone interested in volunteering can reach out to mitchell@atlantamotorsportspark.com.

Sponsorship

Are you interested in getting involved with AMP’d Up? We are actively seeking sponsors to partner with us! This event presents a unique opportunity for businesses to gain visibility and connect with a diverse audience. By sponsoring, you’ll not only support a meaningful cause but be a part of creating a positive impact on the Dawsonville community. 

Event Details

The second AMP’d Up: Take it to the Track event is scheduled for August 17th from 5 PM to 8 PM. Registration opens on July 1st at 12:00 PM. Be sure to register soon, as slots are limited! The event will feature music, vendors, a car show, a burnout/drift pit, and lead-follow laps on the track with professional instructors. The entire AMP’d Up team looks forward to another successful event that entertains and educates drivers on the importance of responsible driving.


FAQs

What is AMP’d Up? AMP’d Up is an event series organized by DriveStrong, Atlanta Motorsports Park, and the Dawson County Sheriff’s Office to promote safe driving in a controlled environment.

When and where is the second AMP’d Up event? The second AMP’d Up event will be held on August 17th, 2024, at Atlanta Motorsports Park.

Who can participate in AMP’d Up events? Participants aged 16 and up from the local community can participate in AMP’d Up events.

What activities are included in the event? The event consists of track driving, drag racing, an open drift pit, drift rides, music, vendors, and more!

How can I register for the event? Registration opens on July 1 at 12:00 PM. Participants can register online through the event’s official website.

Why should I attend AMP’d Up? Attending AMP’d Up allows you to enjoy a thrilling motorsport experience while learning about safe driving practices in a controlled environment.


Conclusion

The AMP’d Up event series stands as a beacon of safe driving advocacy, combining the thrill of motorsports with the crucial message of road safety. As the community gears up for the second event on August 17th, the continued support and participation of local businesses, charities, and residents will ensure that this initiative thrives and saves lives. For more information, be sure to check us out at getampd.org, also discover more about our teen driving school!

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