Atlanta Motorsports Park is pleased to recognize an important milestone for one of our key motorsports partners. Primal Motorsports, based at Atlanta Motorsports Park, has named Adam Boatman as Chief Executive Officer.
For AMP members, customers, and guests, this announcement represents more than a leadership change at Primal. It reflects the continued growth of the AMP ecosystem and the important role strong partners like Primal play in delivering a more complete, professional, and high-quality motorsports experience.
Primal has become an important part of the AMP community through Radical sales and service, driver development, racing schools, arrive-and-drive programs, trackside support, rentals, and experiential events. Their presence gives drivers more ways to learn, compete, progress, and stay connected to the sport.
Adam brings more than nine years of experience from Hendrick Motorsports, one of the most respected organizations in professional racing. While at Hendrick, he helped create and grow the Track Attack program, which transformed retired GEN 6 stock cars into purpose-built road course machines for customers across North America. His background as a driver, instructor, salesperson, and customer experience leader aligns well with the next phase of Primal’s growth at AMP.
“Primal Motorsports has an incredible foundation and an exceptional community of drivers,” said Boatman. “My focus is on raising the bar in every part of our business, from communication and service to the overall quality of the driving and racing experience we deliver.”
For AMP, this continued investment from Primal strengthens the overall member and customer experience. As AMP grows, the organizations operating within our gates are also elevating how they communicate, serve customers, develop drivers, and represent the AMP standard.
“I’m excited to see what Adam has in store as he executes this new vision,” said Jeremy Porter, AMP’s CEO. “I know this evolution is going to be a strong leap forward for both businesses. Together, we are building a stronger, more connected motorsports community for our members, customers, and guests.”
To learn more about Primal Motorsports, visit https://www.primalracing.com.
